Как представлять тексты заказчику: 8 блоков + идеальный пример

Советы, как копирайтеру привлечь внимание заказчика

Недавно мне заметили, что во многих своих постах я все чаще отклоняюсь от темы советов новичкам и перехожу в область профессионального копирайтинга. Спешу исправиться, пока не забыла все секреты работы на биржах и активного поиска клиентов. Сегодня мы поговорим о том, как правильно составить заявку на заказ. Итак, как копирайтеру привлечь внимание заказчика и получить вожделенную работу?

По традиции сперва рассмотрим распространенные ошибки в заявках копирайтеров.

Как не надо привлекать внимание заказчика?

Как вы уже знаете из прошлого поста, теперь я могу оценивать поведение копирайтеров не только с позиции выскочки, но и как заказчик. Надеюсь, мои наблюдения будут вам полезны. Приведу небольшой ТОП наименее эффективных заявок.

1. Пустая заявка. Если вы думаете, что вашу офигенную улетность видно невооруженным глазом, то серьезно заблуждаетесь. Пустая заявка для заказчика – признак неуважения, и рейтинг с отзывами может и не спасти положения.
2. Заявка с опечатками. Поверьте, настолько сарательный исполнитель особо никому не нужен.
3. Много пафоса. Не обещайте написать вкусный, великолепный, несравненный, потрясающий и невероятный текст. Хвалите себя в меру и по делу.
4. Огромный текст ни о чем. И кто поверит, что Вы писали целых три абзаца специально для этого заказа? Огромные однотипные заявки с перечислением достоинств исполнителя наводят на мысль, что копирайтер при помощи копипаста подает их без разбору на все задачи подряд.
5. Умничанье. Не пытайтесь учить заказчика работе. Не указывайте на его ошибки. Не давайте советов свысока. Надеюсь, не надо объяснять, почему?

То же касается активного поиска заказчиков. Если вы решили написать потенциальному работодателю личное сообщение с предложением услуг или составляете коммерческое предложение для рассылки, избегайте умничанья, опечаток, пафоса, не перехваливайте себя. Впрочем, эффективные способы привлечения внимания мы сейчас рассмотрим подробнее.

Лучшие способы завоевать заказчика

Все приведенные ниже методы проверены на себе. Вы можете выбрать для себя самый подходящий либо приготовить из них коктейль 🙂

Внимательное форматирование

Структурированная, красивая заявка привлекает внимание и свидетельствует о вашем умении лаконично и емко излагать мысли. Советую использовать в заявке маркированный список с перечислением своих достоинств, планируемых действий или опыта работы. Не пишите текст сплошной простыней, но также не следует делать заявку чересчур короткой или длинной. Ваша цель – акцентировать внимание заказчика на самом главном, понравиться. Не надо воды и лишнего бахвальства.

Строго и по делу

Деловой подход говорит о профессионализме. Заявки, обещающие быстро написанный, грамотный, интересный, оптимизированный и продающий текст – это ни о чем. Хвалить себя горазды все, а вы попробуйте внимательно прочитать техническое задание и понять, какой текст заказчику требуется на выходе. Предложите ему решение его задачи, кратко опишите, как собираетесь выполнить заказ. Так работодатель поймет, что вы увидели, прочли, а главное поняли ТЗ.

Обнажаем интеллект

Многие заказчики рады поручить создание тематических текстов специалистам в конкретной области. Конечно, шанс, что на бирже найдется и аграрий, и юрист, и экономист, и ассенизатор крайне мал. Но можно взять интеллектом и информированностью. Продемонстрируйте осведомленность: если заказ, например, про кофе, назовите несколько знакомых сортов, упомяните свою заинтересованность в теме и безграничную любовь к бодрящему напитку.

Обманывать нехорошо. Не стоит уверять заказчика, что вы физик-ядерщик-эколог-фокусник-стоматолог-нейрохирург. Рано или поздно все равно попадетесь.

Оригинальность

Импровизируйте! Где-то поможет шутка, где-то анекдот, кое в каких случаях уместно прибегать к статистике или использовать продающие трюки, актуальные для заголовков. При этом важно приблизительно представлять, какой перед вами заказчик, для чего нужно внимательно читать задание. Если в тексте заказа работодатель шутит, то и  вы можете подкупить его шуткой. Если расписывает все по пунктам – используйте статистику, списки, составьте план работы, наконец 🙂

А теперь про заявки в стихах. Тут я сужу чисто со своей колокольни, но все же скажу: не надо стихов! Да-да, это моя больная тема. Не понимаю заказчиков, которые выбирают копирайтеров, еще в заявке продемонстрировавших редкостное отсутствие ритма, рифмы и смысла. Все не могут быть поэтами, и это совсем даже не плохо.

Польза от портфолио

Если писали на такую же либо близкую тему, укажите в заявке ссылку на свою работу. Это сэкономит время заказчика (ему не придется копаться в вашем профиле) и сигнализирует об имеющемся у вас опыте. Можно кинуть ссылку в личные сообщения, если не хочется выставлять ее на всеобщее обозрение.

Policy of truth

Я с самого начала поняла, что политика честности с заказчиками срабатывает лучше всего. Будучи искренней, я получала заказы, для которых требовалось в пять раз больше рейтинга и отзывов.  А в дальнейшем много раз срабатывал рискованный, но честный прием: я сообщала в заявке, что такой текст стоит больше, чем предлагает заказчик. И меня выбирали. И работали на постоянный основе.

Если я забыла какие-то еще способы, как копирайтеру привлечь внимание заказчика, то напишу для них отдельный пост.

Делитесь своими фишками в комментариях и, конечно, расшаривайте запись в социальных сетях 🙂

90000 How to Reach Your Customers With Text Message Marketing 90001 Champion studio / Shutterstock 90002 90003 Text message marketing is more personal than other forms and can help a business gain traction. 90004 90003 SMS messages should follow a structured, efficient marketing campaign. 90004 90003 Text marketing involves bulk text messages sent to qualified leads.90004 90003 Customers with mobile devices must consent in writing to receive your messages. 90004 90011 90012 Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message. 90013 90012 However, for a successful SMS marketing campaign, one that relies on text message marketing as a primary means of reaching customers, it must be legal and structured, and provide traceable, useful leads.90013 90012 «Because text messages appear on people’s mobile phones, they feel more personal than other kinds of marketing,» said Luke Wilson, chief revenue officer of EZ Texting. «Texting allows businesses to do many of the things that traditional media does … without having to invest in extra hardware, labor, printing or media buys.» 90013 90012 Text message marketing is not for everyone, though, and the brands that do use it need to make sure their texts are helpful and relevant rather than intrusive and spammy (or worse, illegal).It’s easy to tip the scale and turn people off with your messages. Here’s how to incorporate texting into your marketing strategy without annoying your customers. 90013 90020 Is text message marketing legal? 90021 90012 Text message marketing has evolved over the years. In the early days, spamming people with texts was considered morally wrong, but some companies did it anyway. 90013 90012 These days, according to FCC rules, it is illegal unless you have explicit consent. The days of purchasing a mass database of phone numbers and sending out texts are long gone.In fact, doing so could be a violation of FCC rules that carries a hefty fine and other penalties. 90013 90012 As with email marketing, it’s important to get explicit permission from consumers before sending them text messages. Not only will you be sending messages to an audience that wants this type of marketing, but you’ll avoid irritating those who do not. 90013 90012 «Only use text messaging as a marketing channel if the customer or potential customer has opted in and supplied you with their phone number,» said Yoni Ben-Yehuda, head of business development at Material Good.»If you contact users unsolicited, you run the risk of losing your credibility and having them unsubscribe to your messages.» 90013 90012 Wilson advises using a keyword campaign to grow your list so consumers can text a specific word to a short code and opt in for deals, alerts and more. For example, he said, ask consumers to «text TRY to 858585 for a demo,» TRY being the keyword and 858585 the code. 90013 90020 How does text message marketing work? 90021 90012 Text message marketing relies on a database consisting of your customers ‘names, cell phone numbers and other information that helps you track the sales process.This can include full addresses, home phone numbers, or customer categories and interests. 90013 90012 As with any marketing endeavor, the more information you have on hand and the more specific your customer segments, the better. Similar to how Facebook ads can target people within a certain area, by age and by interests, the best text message marketing is highly customized and geared toward a specific target audience. 90013 90012 Text messaging is not appropriate for every marketing scenario, however.Ben-Yehuda advises using it for things like a delivery status, a secondary message after you download a certain mobile app or program, a receipt of purchase, or an exclusive discount. Moreover, text message marketing is only effective for brands with an audience that prefers this sort of communication. 90013 90012 «A text is more personal than an email, so if you’re contacting the user and they’ve never heard of you … you’ll likely be considered spam,» said Ben-Yehuda. «When the brand recognition is present with the user and they’re familiar with your company or products, offering them content via text can be efficient.»90013 90020 How do I set up text advertising? 90021 90012 Some companies choose to start their own database for text message marketing and to send bulk messages, sometimes relying on a third-party service such as Twilio for the actual transmission. Of course, it is also possible for a small business or startup to conduct SMS message marketing using their own campaign and by sending group texts. 90013 90012 Businesses often work with an SMS text messaging provider such as Twilio, TrueDialog, Trumpia, or SimpleTexting to handle some of the database collection, legal issues, and actual text messaging transmissions.These companies can provide a quote for bulk text campaigns and text message marketing according to your demographic and customer segment. 90013 90020 Who regulates SMS text message marketing? 90021 90012 Before you send any text messages to customers, you must be aware of the FCC’s strict guidelines on message transmission and customer consent. The important point here is that text message marketing is not something you can set up on a whim at a mall kiosk and spam would-be customers.Verbal agreement to receiving an SMS bulk message is not acceptable, according to FCC guidelines. 90013 90012 The Telephone Consumer Protection Act (TCPA) protects consumers from mass text messages and is quite specific as to how you can go about sending bulk messages. The important thing is to obtain written consent from every customer. 90013 90012 The Cellular Telecommunications Industry Association (CTIA) is a trade association that provides guidelines and helpful tips on text message marketing, although you will not find the same level of legal guidelines as you will with the FCC and the TCPA.90013 90020 What is SMS marketing software? 90021 90012 SMS marketing software from companies like EZ Texting and Braze tends to provide more services than simple database collection and transmission. You can use this kind of software to create a marketing campaign and track its success. 90013 90012 Make sure your consumers do not feel like they’re flooded with messages at inappropriate hours or trapped in a subscription. Wilson recommends texting during typical business hours and being transparent about what customers should expect from your program.90013 90012 Additionally, he said, you must make it easy for them to opt out at any time. Knowing they can do so usually makes them feel more comfortable opting in from the start. 90013 90020 How can text message marketing help your organization? 90021 90012 The important thing to remember about all technical marketing — i.e., marketing that relies on technical and digital methods, as opposed to printed materials — is that it should be part of an overall marketing campaign. No company should start text messaging marketing without a game plan on how it all fits together to reach new customers.90013 90012 No matter what you communicate through your marketing text messages, make sure above all else that it’s relevant and adds value to the consumer’s experience with your brand. 90013 90012 «When you’re ready to reach out to your list, think about messages that will please your contacts,» said Wilson. «Coupons, promotions and sneak peeks are crowd-pleasers that your subscribers should be happy to receive.» 90013 90012 Joseph Anthony, founder and CEO of the millennial-focused marketing agency Hero Group, added that smart brands will give consumers the kind of communication they’re used to with their peer groups and social circles.90013 90012 «Providing useful information, in addition to promotional offers, will create a level of anticipation and surprise,» he said. «Brands must see text message marketing similar to how they look at joining conversations on Facebook, Instagram and Twitter. They must ask themselves how they can add value without being intrusive so what they offer is commensurate with what [consumers] may get from [their friends]. » 90013 90012 Text message marketing is an interesting and effective way to stay in touch with your customers, but only if you do it right.First, you must secure the legal right to communicate with your customers via text, lest you run afoul of FCC regulations. Then, make sure your text messages are on brand and valuable to your customers, rather than annoying or intrusive. By combining these elements, you can create a text message marketing campaign that builds trust in your brand and keeps your products and services top of mind amongst your customers. 90013 90012 90079 Additional reporting by Nicole Fallon and Sammi Caramela.Some source interviews were conducted for a previous version of this article. 90080 90013 .90000 How to present your prices to customers 90001 90002 90003 A growing number of industry pricing experts are urging CPA firms to jettison the billable hour and replace it with a fixed-pricing model, or even the more optimal model of «value pricing.» Few public accounting topics spark as much controversy as this one. Many firms have adopted value pricing in recent years, but others have been reluctant to do so. To give our members additional insight into this important topic, we sat down for a series of Q & A sessions with author and consultant Ron Baker, an unabashed value-pricing champion.These conversations give readers an in-depth look at the reasons a firm should consider switching to value pricing, and the nuts and bolts of how a switch might work. The following Q & A session, the sixth in the series, focuses on how firms can present different pricing options to customers. Previous installments of the series can be found below: 90004 90005 90002 90007 90003 Click here 90004 90010 90003 to read part 1: «Should You Dump the Billable Hour?» 90004 90005 90002 90007 90003 Click here 90004 90010 90003 to read part 2: «How Can Firms Implement Value Pricing?» 90004 90005 90002 90007 90003 Click here 90004 90010 90003 to read part 3: «What You Need to Ask Clients Before Setting a Price» 90004 90005 90002 90007 90003 Click here 90004 90010 90003 to read part 4: 90004 «90003 How to Determine a Client’s Price Sensitivity» 90004 90005 90002 90007 90003 Click here 90004 90010 90003 to read part 5: 90004 «90003 To Boost Revenue, Try Offering These Pricing Options» 90004 90005 90002 90007 90003 One of the hallmarks of value pricing is that firms can offer different pricing options to customers.But how should firms present those options to customers? 90004 90010 90005 90002 90007 90003 Baker: 90004 90010 I like handing the client a piece of paper. And if you put the pricing options in a columnar format from left to right, I suggest you start with your most expensive option on the left-hand side and move down to your cheapest on the far right. And that’s to take advantage of the anchoring effect, the fact that your top price makes the cheaper prices look palatable. And putting it in columnar format also is taking advantage of the framing effect: They are comparing you against you.90005 90002 Ideally, I really like presenting this in person, because you get to read body language. So that gives you clues on what resonates with customers, what they might not like, what they might have questions about, what might not be clear. This will help you revise your options going forward so they become clear and you get better at communicating the value you are providing. 90005 90002 If you can not have an in-person conversation, the second best way is on the phone. Do not just send a proposal in via email.Then you’re just stuck, wondering if they have seen the proposal. Instead, get the person on the phone first and then email them the proposal and actually sit there on the phone while they read it. You will learn quite a lot. They will have immediate questions. You’ll probably have a more candid conversation with them. 90005 90002 It’s difficult; none of us like to do it. But it is very, very effective. 90005 90002 90007 90003 How long should the proposal be? 90004 90010 90005 90002 90007 90003 Baker: 90004 90010 I would say this is an aspirational goal: Keep your proposal to one page because that really makes you focus on the benefits to the customers.If it has to be a multiple-page proposal, put the prices on the first page. No matter how big your proposal is, people turn to the price page first. So you might as well lead with your price. 90005 90002 90007 90003 Do you have any other suggestions for presenting your price to customers? 90004 90010 90005 90002 90007 90003 Baker: 90004 90010 Do not use the word «fee.» Fee is a terrible word. It conjures up all sorts of negative things. Nobody likes to pay fees. Instead, use the word «price» in all of your proposals.Ideally use «fixed price.» «Price» is a benign word, it’s a neutral word. None of us have any problem saying, «What’s the price?» So it’s got no baggage. 90005 90002 Also, I would use the word «agreement,» not contract. «Contract» conjures up images of lawyers and courts and all sorts of things. 90005 90002 Another tip: Do not qualify your price. Do not say «our normal price, our standard price, our regular price.» Because all that does is invite negotiation. And remember, if you do negotiate, then you’re negotiating based on value, not price.So if you’re giving up price, the customer must give up value [such as by paying upfront, or giving the CPA more time to complete the project]. You can not make a unilateral concession. 90005 90002 I would also suggest that firms place a time limit on their prices. No price should last forever. Things change; capacity in your firm may change. So we like to see proposals that have some type of expiration date. That’s not a tactic to get a client to make a decision sooner-like «this price is only good for today.»Maybe you keep the price open for three weeks or maybe a month or something like that. But I would not let a price last forever. Because if the client comes back in a year and expects that service, things might have changed in your firm dramatically, and you do not have the capacity. And you would have never given that price at that point. 90005 90002 Also, remember that there are a finite number of price objections. So you should have answers to all of them. And remember that real bargaining, real negotiation takes place between equals.You are an equal to your client; you’re not a supplicant. And you can only negotiate with an equal, so you’ve got to be willing to stand your ground. And I think offering options really helps with the psychology behind that. It really does help you stand your ground. 90005 90002 90007 90003 You suggest that firms use a fixed-price agreement (FPA). What should be included in the FPA, and does that replace the firm’s legal engagement agreement? 90004 90010 90005 90002 90007 90003 Baker: 90004 90010 The fixed-price agreement does not replace the engagement agreement that you have and probably have to have because of your malpractice carrier.A lot of insurance companies have a big say in how those engagement letters are written. The only thing that has to be modified in the legal engagement agreement is where it talks about price. All you have to say is the price for this engagement is stipulated in our fixed-price agreement dated such and such. 90005 90002 The fixed-price agreement is a very simple document, usually about two pages, that lays out the scope of work. 90005 90002 It’s also got an unanticipated services clause in it that basically triggers a change request or a change order.So if something comes up during the year that’s not in this fixed-price agreement-like an IRS audit, for instance-then the clause triggers a change request. 90005 90002 I recommend that the fixed-price agreement also have a service guarantee clause that basically says, «Mr. or Mrs. Customer, if you’re not satisfied for whatever reason, only pay for the value that you have received. » That’s another very important way to overcome pricing objections from clients, because a service that’s guaranteed is worth more than a service that’s not.90005 90002 The fixed-price agreement also lays out the payment terms. So it answers payment questions like these: Are payments monthly? Are they quarterly? Is there a deposit required upfront? Is it going to be authorized on a credit card or an electronic funds transfer? All of those things are spelled out in the payment terms. 90005 90002 And then there are a couple clauses that state that the agreement can be revised in 30 days or 60 days or whatever. It basically says that if things change based upon our mutual experience, we can revise this, we can revisit the price, we can revisit the terms, the scope of work based upon what’s happening.That’s a pretty important clause, particularly for a brand-new client you might not know a lot about. 90005 90002 There’s also a termination clause that says basically this is an at-will agreement and either party can terminate it. Now, obviously, there are professional obligations on the CPA. You can not just terminate somebody on April 14 and tell them they’re on their own for their tax work. But it is an at-will agreement, so either party can leave it at any time. 90005 90002 (90007 90003 Editor’s note: 90004 90010 More resources on pricing and overcoming pricing objections can be found in the AICPA Private Companies Practice Section.) 90005 .90000 How to Present to Senior Executives 90001 90002 Senior executives are one of the toughest crowds you’ll face as a presenter. They’re incredibly impatient because their schedules are jam-packed — and they have to make lots of high-stakes decisions, often with little time to weigh options. So they will not sit still for a long presentation with a big reveal at the end. They’ll just interrupt you before you finish your shtick. 90003 90002 It can be frustrating. You probably have a lot to say to them, and this might be your only shot to say it.But if you want them to hear you 90005 at all 90006, get to what they care about right away so they can make their decisions more efficiently. Having presented to top executives in many fields — from jet engines to search engines — I’ve learned the hard way that if you ramble in front of them, you’ll get a look that says, «Are you kidding me? You really think I have the time to care about that? » So quickly and clearly present information that’s important to them, ask for questions, and then be done.If your spiel is short and insightful, you’ll get their ear again. 90003 90002 Here’s how you can earn their attention and support: 90003 90002 90011 Summarize up front: 90012 Say you’re given 30 minutes to present. When creating your intro, pretend your whole slot got cut to 5 minutes. This will force you to lead with all the information your audience really cares about — high-level findings, conclusions, recommendations, a call to action. State those points clearly and succinctly right at the start, and then move on to supporting data, subtleties, and material that’s peripherally relevant.90003 90002 90011 Set expectations: 90012 Let the audience know you’ll spend the first few minutes presenting your summary and the rest of the time on discussion. Even the most impatient executives will be more likely to let you get through your main points uninterrupted if they know they’ll soon get to ask questions. 90003 90002 90011 Create summary slides: 90012 When making your slide deck, place a short overview of key points at the front; the rest of your slides should serve as an appendix.Follow the 10% rule: If your appendix is ​​50 slides, create 5 summary slides, and so on. After you present the summary, let the group drive the conversation, and refer to appendix slides as relevant questions and comments come up. Often, executives will want to go deeper into certain points that will aid in their decision making. If they do, quickly pull up the slides that speak to those points. 90003 90002 90011 Give them what they asked for: 90012 If you were invited to give an update about the flooding of your company’s manufacturing plant in Indonesia, do so before covering anything else.This time-pressed group of senior managers invited you to speak because they felt you could supply a missing piece of information. So answer that specific request directly and quickly. 90003 90002 90011 Rehearse: 90012 Before presenting, run your talk and your slides by a colleague who will serve as an honest coach. Try to find someone who’s had success getting ideas adopted at the executive level. Ask for pointed feedback: Is your message coming through clearly and quickly? Do your summary slides boil everything down into skimmable key insights? Are you missing anything your audience is likely to expect? 90003 90002 Sounds like a lot of work? It is, but presenting to an executive team is a great honor and can open tremendous doors.If you nail this, people with a lot of influence will become strong advocates for your ideas. 90003 90002 90005 This is the first post in Nancy Duarte’s blog series on creating and delivering presentations, based on tips from her new book, the 90006 HBR Guide to Persuasive Presentations. 90003 90002 90005 Read the other posts here: 90006 90039 Post # 2: Create a Presentation Your Audience Will Care About 90039 Post # 3: Do Your Slides Pass the Glance Test? 90039 Post # 4: Structure Your Presentation Like a Story 90003 .90000 GT Reading Test 36 Section 2 90001 90002 GT Reading Test 36 Section 2 — Professional Credentials & How to Prepare for a Presentation 90003 90004 90005 Details 90006 90007 Last Updated: Monday, 25 May 2020 12:06 90008 90007 Written by IELTS Mentor 90008 90007 Hits: 35360 90008 90013 90002 GT Reading Mock Test 36: 90003 90016 | Section 1 | Section 2 | Section 3 | 90017 90018 Section 2: Question 15-27 90019 90016 Read the text below and answers to the questions 90021 15-27 90022 on your answer sheet.90017 90016 You should take around 90025 90021 20 minutes 90022 90028 to complete this task. 90017 90030 90031 GT Reading Sample — «Professional Credentials: Advice for Immigrants» & «How to Prepare for a Presentation» 90032 90030 90016 Read the passage below and answer 90021 Questions 15-20 90022. 90017 90002 Professional Credentials: 90039 Advice for Immigrants 90003 90016 As an immigrant to North America, you will need to ensure that employers and organisations such as colleges and universities properly recognise your international credentials.These may be trade certificates, but also educational qualifications such as degrees or diplomas, that you have completed or partially-completed. 90017 90016 It is common for hiring personnel to have little or no training in evaluating an academic background earned outside of North America. But at the same time, employers see formal education as very important when hiring. Education is a hiring requirement for 60% of employment opportunities, but 40% of human resources staff say that if they do not know a lot about the value of documents attained elsewhere, they will not recognise them.90017 90016 Research has shown that sometimes immigrants start with a lower salary level than people who have completed their training in North America. You may want to apply for employment opportunities with companies whose staff understands your situation or, more importantly, who know where to send you to get your North American qualifications. If you need to complete your training in North America, apprenticeships leading to skilled trades are in high demand. Apprenticeship training is a hands-on program where about 10% is in a classroom setting at community colleges, and 90% of the training is on-the-job.The training involves working for an employer and earning income during the training period. Sometimes there is a limit of 5 years for training. You may be able to use this training toward college or university credits or education. There is a good potential for long-term job security after completion of apprenticeship training. 90017 90016 If you earned your papers outside of North America, you will need to get them translated if you want to work or study It is important for you that your education is assessed by an accredited assessment service when you are applying for jobs, and particularly if the job posting has an education requirement.As well, it is recommended that you include a copy of the report with your cover letter. It is suggested that you provide this information early and do not wait until the time you actually meet with the employer. Getting job interviews is more than 50% of the whole process of securing employment; and with an evaluation report, you want to make sure that employers are screening you ‘in’ rather than ‘out’. 90017 90016 Establishing yourself in North America is a difficult process, but companies do consider integrating immigrants into the workforce important to the workplace mosaic.Employers are making significant progress in improving diversity at work. 90017 90018 Questions 15-20 90019 90016 Complete the sentences below. 90039 Choose 90021 NO MORE THAN TWO WORDS 90022 from the text for each answer. 90039 Write your answers in boxes 90021 15-20 90022 on your answer sheet. 90017 90016 90021 15. 90022 New arrivals to North America need to make sure that their academic qualifications or their 90021 ………….. 90022 are accepted. 90039 90021 16. 90022 A significant number of companies view 90021………….. 90022 as a major requirement. 90039 90021 17. 90022 People educated in North America may initially be offered a higher 90021 ………….. 90022 than immigrants. 90039 90021 18. 90022 90021 ………….. 90022 courses often provide more job stability. 90039 90021 19. 90022 Most of the effort to find work is spent trying to obtain 90021 ………….. 90022. 90039 90021 20. 90022 As more newcomers enter the workforce, 90021 ………….. 90022 increases. 90017 90030 90016 90025 Read 90028 90025 the text below and answer 90021 Questions 21-27 90022.90028 90017 90016 90017 90002 How to Prepare for a Presentation 90003 90016 90017 90016 The first time your boss suggests that you formally present something to your department or a client, your reaction may be to panic. But remember that being asked to present is a compliment. Someone believes that you have valuable information to share with the group, and wants to listen to your ideas. 90017 90016 You need to decide exactly what you will say during the allotted time. Condense your topic into one sentence.What do you want your audience to remember or learn from your talk? This is your ‘big idea’. Remember that you are dealing with the short attention spans of individuals who tend to have many things on their minds. 90017 90016 Think of three main points you want to make to support your overall topic. Develop a story to demonstrate each of those concepts. This could be something that happened to you or someone you know, or something you read in a newspaper or magazine. 90017 90016 We have all heard the saying 90025 A picture is worth a thousand words 90028.Think about how your presentation can be more interesting to watch. Props are a wonderful way to make your talk come alive. You could do something as simple as holding up a toy phone receiver when talking about customer service or putting on a hat to signal a different part of your talk. 90017 90016 Think of a dynamic and unusual way to start your presentation. This might involve telling anecdotes that relate to your topic. Never begin with, Thank you for inviting me here to talk with you today! You will put your audience to sleep right away.Start off enthusiastically so they will listen with curiosity and interest. After your energetic introduction, identify yourself briefly and thank the audience for taking the time to listen to you. 90017 90016 Plan your ending, and finish in a memorable way. Your listeners remember best what they hear at the beginning and end of a speech, so conclude with a game in which they can participate, or tell a humorous story and your audience will leave laughing. 90017 90016 Do not try to memorise your talk or read it word-for-word.It will sound stilted and boring, instead, practise your dynamic introduction and conclusion until you can deliver them effortlessly. If you do this you’ll feel a burst of confidence that will help you sail through the whole of the speech. 90017 90018 Questions 21-27 90019 90016 Complete the sentences below. 90039 Choose 90021 ONE WORD ONLY 90022 from the text for each answer. 90039 Write your answers in boxes 90021 21-27 90022 on your answer sheet. 90017 90031 How to Prepare for a Presentation 90032 90016 • You should regard an invitation to speak as a 21………………………… 90039 • Express your main idea in a 22 ………………………… 90039 • Try using a 23 ……………………….. to support the major points you are making. 90039 • Add visual excitement to your talk by using 24 ………………………… 90039 • Express appreciation to your listeners for their 25 ………………………… 90039 • A 26 ……………………….. will get the audience to interact. 90039 • It is important to prepare well as this will increase your 27………………………… 90017 90016 90021 Click the button to Show / Hide Answers 90022 90017 90016 90021 Answer: 90022 90039 15. trade certificates 90039 16. (formal) education 90039 17. salary (level) 90039 18. apprenticeship (training) 90039 19. (job) interview 90039 20. (workforce / workplace) diversity 90039 21. compliment 90039 22. sentence 90039 23. story 90039 24. props 90039 25. time 90039 26. game 90039 27. confidence 90039 [Note: Words in brackets are optional — they are correct, but not necessary.] 90017 90016 Show / Hide Answers 90017.